Alphapeople - Expanding in LATAM with Global Database
Company Overview:
Alphapeople is a global consulting firm specializing in Microsoft Dynamics solutions, offering digital transformation services to clients worldwide. As part of their strategic growth, Alphapeople aimed to expand their business into the LATAM region, targeting key industries and businesses that aligned with their expertise.
Problem:
Alphapeople faced challenges in identifying potential clients in LATAM due to the lack of comprehensive data sources. They needed a solution that could provide:
- Complete coverage of registered companies: Accurate and verified information on all registered businesses in LATAM.
- Advanced filtering capabilities: The ability to filter companies by location (city, state, zip code), local industry codes, revenue, and relevant job titles for more targeted outreach.
- Time efficiency: A streamlined approach to identify key prospects while saving time for their sales team.
Solution:
Alphapeople partnered with Global Database to access their online platform, which provided detailed information on over 40 million registered companies in LATAM, sourced directly from local government registries. Key elements of the solution included:
- Verified Government Data: The platform provided accurate data directly from government sources, ensuring Alphapeople had access to the most reliable information.
- Advanced Filtering: Alphapeople was able to filter companies based on specific criteria, such as location (city, state, zip code), local industry classification codes, and revenue.
- Web Extension: The use of the web extension allowed Alphapeople to gather real-time information on relevant companies while browsing websites, further enhancing their research process.
Results:
- Identified Over 12,000 Qualified Companies: Alphapeople filtered through more than 40 million companies in LATAM, identifying over 12,000 companies that matched their Ideal Customer Profile (ICP), giving them a clear focus for market expansion.
- 40% Time Savings in Prospecting: The advanced filtering capabilities and easy access to relevant data helped Alphapeople reduce their prospecting time by 40%, allowing their sales team to focus more on outreach and less on research.
- Increased Sales Team Efficiency by 25%: With access to verified data and the ability to target relevant job titles, Alphapeople’s sales team became 25% more efficient in reaching decision-makers, leading to more effective conversations and potential deals.
- Accurate Market Potential Assessment: By accessing detailed data on companies across LATAM, Alphapeople gained a comprehensive understanding of their market potential, enabling them to make informed decisions about their expansion strategy.
Conclusion:
By utilizing Global Database’s platform, Alphapeople successfully identified over 12,000 qualified companies in LATAM, saved 40% of their prospecting time, and increased their sales team’s efficiency by 25%. The availability of verified government data and the ability to filter companies by specific criteria provided Alphapeople with a strategic advantage, allowing them to expand their market presence in LATAM effectively. This data-driven approach empowered Alphapeople to make informed decisions and accelerate their growth in the region.
