American Express - Streamlining Executive Targeting for Premium Card Offers in the Middle East
Company Overview:
American Express is a globally renowned financial services provider, offering premium credit cards, travel services, and tailored business solutions. As part of their expansion efforts in the Middle East, American Express sought to target high-level executives in large organizations to promote their premium card offerings.
Problem:
American Express needed to identify and connect with key executives, specifically C-level professionals, in companies with over 100 employees. Their challenges included:
- Identifying Decision-Makers: Finding accurate data on C-level executives in target companies.
- Efficient Prospecting: Minimizing the time spent on identifying the right executives for outreach.
- Accessing Reliable Contact Data: Ensuring they had accurate and verified contact information for targeted outreach.
Solution:
American Express partnered with Global Database to access a powerful data platform, offering:
- Data on Over 1 Million Companies: The platform provided comprehensive information on companies across the Middle East, including those with more than 100 employees.
- 3 Million Executive Contacts: American Express gained access to over 3 million executive profiles, allowing them to filter and target C-level professionals.
- Web Extension for Enhanced Prospecting: The team used Global Database’s web extension, enabling them to gather executive contact details in real-time while browsing websites or LinkedIn profiles, streamlining their prospecting process.
Results:
- 9,000+ Targeted Executives Identified: American Express was able to pinpoint more than 9,000 C-level executives and key decision-makers who fit their target criteria.
- 35% Faster Prospecting: With the web extension and advanced filtering, the American Express team reduced their prospecting time by 35%, making their outreach efforts more efficient.
Conclusion:
Through their partnership with Global Database, American Express successfully identified over 9,000 key executives in large companies across the Middle East, reduced their prospecting time by 35%, and enhanced their sales outreach efficiency. The verified contact data and real-time insights provided by the web extension empowered American Express to connect with high-potential clients more effectively, positioning them for successful growth in the region.
