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In the world of digital marketing and sales, data is everything. But not all data is created equal. Inaccurate, incomplete, or outdated records can wreck your targeting, waste resources, and hurt conversion rates. That’s where **Waterfall Enrichment** comes in—a structured process that pulls data from multiple sources in a prioritized sequence to ensure maximum accuracy and completeness. Unlike a one-and-done data enrichment approach, waterfall enrichment improves your datasets by layering in fresh, verified details step by step. The result? Smarter segmentation, better personalization, and higher ROI. In this article, we’ll break down how waterfall enrichment works, why it matters, and how you can implement it to optimize your marketing and sales strategies.