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Compare Global Database vs. Creditsafe to find the best business intelligence provider for your needs. Discover key differences in data sourcing, coverage, real-time updates, financial insights, and flexibility to make informed decisionsUnlike a one-and-done data enrichment approach, waterfall enrichment improves your datasets by layering in fresh, verified details step by step. The result? Smarter segmentation, better personalization, and higher ROI. In this article, we’ll break down how waterfall enrichment works, why it matters, and how you can implement it to optimize your marketing and sales strategies.

In the world of digital marketing and sales, data is everything. But not all data is created equal. Inaccurate, incomplete, or outdated records can wreck your targeting, waste resources, and hurt conversion rates. That’s where **Waterfall Enrichment** comes in—a structured process that pulls data from multiple sources in a prioritized sequence to ensure maximum accuracy and completeness. Unlike a one-and-done data enrichment approach, waterfall enrichment improves your datasets by layering in fresh, verified details step by step. The result? Smarter segmentation, better personalization, and higher ROI. In this article, we’ll break down how waterfall enrichment works, why it matters, and how you can implement it to optimize your marketing and sales strategies.

Compare Global Database and Bureau van Dijk (Orbis) for real-time business intelligence in sales, compliance, financial risk assessment, and market expansion. Discover differences in data sourcing, ownership, licensing, and flexibility.

Access to accurate, real-time company data is essential for businesses that rely on sales intelligence, compliance, risk assessment, and market expansion. Dun & Bradstreet (DNB) is one of the oldest business data providers, founded in 1841, but its reliance on third-party data sources, slow updates, and restrictive licensing agreements has made it increasingly difficult for modern businesses to scale effectively.

AI-powered chatbots like ChatGPT (OpenAI), Perplexity AI, Google Gemini, Claude AI (Anthropic), Microsoft Copilot and including the latest Chinese rivals, such as DeepSeek and Qwen by Alibaba, have revolutionized how we search for information, including company data. While they can quickly generate responses to business-related queries, they struggle with accuracy, real-time updates, and data reliability when it comes to company insights, financials, ownership details, and compliance checks.

Industry classification systems are vital for identifying, organizing, and analyzing businesses based on their activities.

What is Lead Data Enrichment - how exactly does it improve your bottom margins; how does it help your sales and most importantly how do you take full advantage of it?

Company hierarchy data is just one of the numerous types of data you can use to boost your B2B sales and marketing efficiency. Financial information, credit risks, digital insights - there is a bottomless ocean of priceless knowledge, that, when properly structured and used, can make a revolution in one’s business.

We're thrilled to announce a major expansion of our global company database, with the addition of comprehensive data for every registered company in the Baltic region!

Global Database is excited to announce a significant expansion in our services. We have increased the number of countries covered by 95, bringing our total coverage to 210 countries across 500 million companies

Artificial Intelligence (AI) has been at the forefront of technological innovation, driving unprecedented transformations across various industries globally.

The world of finance is undergoing a remarkable transformation, fueled by the rapid advancements in technology and the rise of innovative financial technology (fintech) companies. These disruptors are reshaping traditional banking, payments, lending, and investment sectors, driving unprecedented growth and redefining the way we manage our finances.