Our Blog

Imagine the possibility of your sales team peering into a mystical crystal ball, gazing upon it to reveal precise and pertinent information about your target prospects🙂

Stats show, that the average data decay is about 3% per month. This is why top B2B lead generation and data enrichment solutions are of great importance for both marketing and sales teams. Here is our list of the most promising data enrichment tools of our choice for lead generation in 2023 - GlobalDatabase.com

In this basic B2B lead generation guide, you’ll learn about B2B lead generation marketing and digital strategies, effective tools and tactics, and B2B lead generation platforms that can put you on the path to sustainable business growth.

Together with all them surprises 2024 has brought us, it has also triggered a range of changes to the B2B world, many of which are here to stay. Here are the main B2B marketing trends to pay due attention to in 2025.

Many attempts have come forward to dissuade the rise of email. However, it still stands as the main channel for B2B email marketing campaigns and will do so in 2020 too. Here are the main aspects and trends of B2B email marketing to consider in 2020.

Change promises to be the only option to get to the other side of the pandemic, and we at Global Database compiled this list of directions for you to consider to make sure your business has a brighter future once the crisis is left behind.

Nowadays, businesses have more customer data available to them than ever before. With so many possible metrics to record and analyse, data is an incredible asset for almost all aspects of your company.

BI and data analytics appear to be inseparable by now. Still, with all the possibilities to access information, business analytics and business intelligence solutions are not enough to alleviate a data analyst’s job.

Teaching metal and silicone the ways the human brain works helped AI evolve in various directions. Luckily, marketing was not an exception. Here is to explore the ways to delegate marketers’ tasks to machines to boost achieved results and to apply artificial intelligence to best reach your audience.

Many marketers are sceptical about the success of email marketing, often because their own campaigns yield lower than expected results. What are these myths then? And how do you build workable campaigns that really do generate results?

Although 2019 lead generation strategies are mostly the same ones as before, this year they will definitely have a new twist to them. Read on to check out what changes are expected in 2019 and how you can rethink your lead generation strategies to overcome all the challenges with your head held high.

In today’s blog, we'll talk about how to approach the SEO from another perspective, one that few companies have thought of, but can prove very effective.