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Imagine the possibility of your sales team peering into a mystical crystal ball, gazing upon it to reveal precise and pertinent information about your target prospects🙂

Stats show, that the average data decay is about 3% per month. This is why top B2B lead generation and data enrichment solutions are of great importance for both marketing and sales teams. Here is our list of the most promising data enrichment tools of our choice for lead generation in 2023 - GlobalDatabase.com

In this basic B2B lead generation guide, you’ll learn about B2B lead generation marketing and digital strategies, effective tools and tactics, and B2B lead generation platforms that can put you on the path to sustainable business growth.

Together with all them surprises 2024 has brought us, it has also triggered a range of changes to the B2B world, many of which are here to stay. Here are the main B2B marketing trends to pay due attention to in 2025.

The modern buyer is both better able, and better equipped, to conduct their own pre-sales research. Which means that high pressure sales techniques no longer work

Although 2019 lead generation strategies are mostly the same ones as before, this year they will definitely have a new twist to them. Read on to check out what changes are expected in 2019 and how you can rethink your lead generation strategies to overcome all the challenges with your head held high.

Many attempts have come forward to dissuade the rise of email. However, it still stands as the main channel for B2B email marketing campaigns and will do so in 2020 too. Here are the main aspects and trends of B2B email marketing to consider in 2020.

Change promises to be the only option to get to the other side of the pandemic, and we at Global Database compiled this list of directions for you to consider to make sure your business has a brighter future once the crisis is left behind.

As we'll explore in this B2B marketing blog; the difference between informed and uninformed marketing can shape a company's growth in a number of ways, and it all begins with collecting the right business intelligence.

While the new EU General Data Protection Regulation undoubtedly means that businesses need to be more cautious about collecting data about EU residents, and the ways in which they use it, it is far from the end for third-party data.

For any business regardless of size or industry, having a deep understanding of your target market is an essential component to success. While it may seem tempting to skip parts of the process to save time, you risk giving your competitors the edge by doing so.

Brexit will generate a lot of challenges. As businesses are the ones to deliver solutions to the market, these challenges should be taken as opportunities. The companies that succeed in doing so, will be most likely to celebrate prosperity.