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Creating a successful email campaign may seem like a huge challenge, but don't feel daunted. While there are a lot of different factors that go into making it a success, providing you follow best practices and give your strategy the time and care it deserves, you can see fantastic results from email marketing.

Teaching metal and silicone the ways the human brain works helped AI evolve in various directions. Luckily, marketing was not an exception. Here is to explore the ways to delegate marketers’ tasks to machines to boost achieved results and to apply artificial intelligence to best reach your audience.

2017 is already more than half over, so now is a good time to take stock of the email marketing landscape. What has changed, and what do these new developments mean for your business - GlobalDatabase.com

Despite the hype surrounding social media and other ‘disruptive’ digital technologies, email remains the most effective, best value for money marketing technique available. No other medium offers marketers a potential ROI of 2500%, making investment into email shots a relatively safe bet.

Although 2019 lead generation strategies are mostly the same ones as before, this year they will definitely have a new twist to them. Read on to check out what changes are expected in 2019 and how you can rethink your lead generation strategies to overcome all the challenges with your head held high.

In today’s blog, we'll talk about how to approach the SEO from another perspective, one that few companies have thought of, but can prove very effective.

While a frighteningly significant number of UK businesses still believe that Brexit negates them from having to comply with GDPR, the reality is very different. Regardless of whether or not your business sells products within the EU, you'll still need to comply.

Not only does HR gain increased importance over the last years, but it can also have a great contribution to data-driven decisions at a strategic level for any company. Business intelligence company data platforms ease the task and help to accelerate the performance and use of HR data analytics.

Many attempts have come forward to dissuade the rise of email. However, it still stands as the main channel for B2B email marketing campaigns and will do so in 2020 too. Here are the main aspects and trends of B2B email marketing to consider in 2020.

Bespoke data search solutions are of the greatest use when you are interested in a particular market, segment, industry or company, and when the information you need about any of these is either too cost-ineffective to obtain with your own efforts, or you just cannot find an accurate, reliable and legal data source.

Combining relevant newsletter elements in a way that would not be too much, yet managing to personalise the message to relatively small groups of segments will definitely keep your audience engaged and devoted. Here is how.

Getting better results from email campaigns is something that the majority of marketers are still striving to achieve.