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The majority of companies now focus their marketing efforts on email, and clearly, it does have its benefits; it's cheap, trackable and instant. However, that doesn't mean that direct mail should be a thing of the past

I’m sure you as a businessman already have an impressive bunch of “will-definitely-work-out” ideas and to-do lists, waiting for their turn to be applied. Most likely you have too many projects and ideas and only one problem - how to get them all done at the highest possible level. But it’s clear as day that you ought to stop generating theoretical plans, finally choose one of them and finally implement it most efficiently.

While it can be difficult to predict exactly what impact the implementation of GDPR will have by 2019, there are plenty of early signs that point to these trends coming to fruition. In order to be prepared, you should make sure to gain a full understanding of GDPR legislation.

BI and data analytics appear to be inseparable by now. Still, with all the possibilities to access information, business analytics and business intelligence solutions are not enough to alleviate a data analyst’s job.

While the majority of companies have heard of Facebook's Lead Ad program, and the more marketing-savvy ones have played around with it, it still hasn't taken off in the business world. Today, we'll explore exactly how to generate B2B Leads from Facebook's Lead Ad program

Teaching metal and silicone the ways the human brain works helped AI evolve in various directions. Luckily, marketing was not an exception. Here is to explore the ways to delegate marketers’ tasks to machines to boost achieved results and to apply artificial intelligence to best reach your audience.

There are two types of data quality validation. There is a “Pre-Purchase Checklist” which verifies a company and its data before committing to purchasing, and there is the the second stage - “Post Purchase Checklist” which verifies the data purchased using validation techniques.

With business to business email marketing (aka B2B), it's imperative to distinguish between that and its B2C (business to consumer) counterpart. You should have a plan that is specifically tailored to a B2B audience; in this article we'll go over the differences the two types have, and what you should do to give your B2B email marketing the greatest chance of winning.

Although the GDPR comes into effect next month, there's still a large gap in knowledge around the topic, and the vast amounts of rumours and mixed messages aren't helping. We decided to bust the most prominent myths.

Nowadays, businesses have more customer data available to them than ever before. With so many possible metrics to record and analyse, data is an incredible asset for almost all aspects of your company.

ABM is the approach that not only allows you to nurture your business partners and prospects individually, but eases tracking the effects of your marketing efforts and may improve overall results.