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There are two types of data quality validation. There is a “Pre-Purchase Checklist” which verifies a company and its data before committing to purchasing, and there is the the second stage - “Post Purchase Checklist” which verifies the data purchased using validation techniques.

Nowadays, businesses have more customer data available to them than ever before. With so many possible metrics to record and analyse, data is an incredible asset for almost all aspects of your company.

‘Data’ is becoming more and more of a buzzword in the recent years and one can watch and listen to more and more characters advocating the importance of data, relevance of data-driven decisions, and data-driven marketing insights. Many state that data is the only life saver for any business in today’s competitive and continuously changing environment.

With the landscape constantly changing, and new ad networks being built, it's important for companies to decide what kind of ad campaign to run, in order to achieve the best results in terms of brand engagement and leads generation.

Not only does HR gain increased importance over the last years, but it can also have a great contribution to data-driven decisions at a strategic level for any company. Business intelligence company data platforms ease the task and help to accelerate the performance and use of HR data analytics.

Bespoke data search solutions are of the greatest use when you are interested in a particular market, segment, industry or company, and when the information you need about any of these is either too cost-ineffective to obtain with your own efforts, or you just cannot find an accurate, reliable and legal data source.

Combining relevant newsletter elements in a way that would not be too much, yet managing to personalise the message to relatively small groups of segments will definitely keep your audience engaged and devoted. Here is how.

Getting better results from email campaigns is something that the majority of marketers are still striving to achieve.

With business to business email marketing (aka B2B), it's imperative to distinguish between that and its B2C (business to consumer) counterpart. You should have a plan that is specifically tailored to a B2B audience; in this article we'll go over the differences the two types have, and what you should do to give your B2B email marketing the greatest chance of winning.

While it can be difficult to predict exactly what impact the implementation of GDPR will have by 2019, there are plenty of early signs that point to these trends coming to fruition. In order to be prepared, you should make sure to gain a full understanding of GDPR legislation.

ABM is the approach that not only allows you to nurture your business partners and prospects individually, but eases tracking the effects of your marketing efforts and may improve overall results.