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Salesforce can definitely kick-start the growth of your business or augment your current sales. Integrating the CRM system with a company directory such as Global Database can contribute to this process even more.

Building new trade relationships for either manufacturers or wholesalers has long become more of a protracted process, with complex steps towards mutual trust. This article reveals the ways to step up your lead gen strategy with the help of business intelligence.

Considering the uncertainties that could unfold, it is hard for businesses to choose what should be a priority and what should come as a second option. This is what today’s article is about - understanding the costs of the decisions you take today.

Today successful B2B sales are based on BI, from the performance of particular sales reps and sales team to marketing and sales campaigns and the supply department efficiency. Your sales team is fully informed and ready for everything, thus passing the seven stages of the traditional sales process with better results.

Putting together a list of contacts to target is vital for your business, and should be a priority for your marketing strategy no matter how large or small your business is. But how do you find the right people in order to reach out to?

Although the GDPR comes into effect next month, there's still a large gap in knowledge around the topic, and the vast amounts of rumours and mixed messages aren't helping. We decided to bust the most prominent myths.

The modern buyer is both better able, and better equipped, to conduct their own pre-sales research. Which means that high pressure sales techniques no longer work

While the majority of companies have heard of Facebook's Lead Ad program, and the more marketing-savvy ones have played around with it, it still hasn't taken off in the business world. Today, we'll explore exactly how to generate B2B Leads from Facebook's Lead Ad program

Many marketers are sceptical about the success of email marketing, often because their own campaigns yield lower than expected results. What are these myths then? And how do you build workable campaigns that really do generate results?

One of the biggest challenges for businesses looking to prepare for GDPR is the large amounts of misinformation being spread online. In this concluding part of our myth-busting series, we fact-check more of the most common topics around the EU general data protection regulation 2018.

I’m sure you as a businessman already have an impressive bunch of “will-definitely-work-out” ideas and to-do lists, waiting for their turn to be applied. Most likely you have too many projects and ideas and only one problem - how to get them all done at the highest possible level. But it’s clear as day that you ought to stop generating theoretical plans, finally choose one of them and finally implement it most efficiently.

Change promises to be the only option to get to the other side of the pandemic, and we at Global Database compiled this list of directions for you to consider to make sure your business has a brighter future once the crisis is left behind.