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Not only does HR gain increased importance over the last years, but it can also have a great contribution to data-driven decisions at a strategic level for any company. Business intelligence company data platforms ease the task and help to accelerate the performance and use of HR data analytics.

BI and data analytics appear to be inseparable by now. Still, with all the possibilities to access information, business analytics and business intelligence solutions are not enough to alleviate a data analyst’s job.

Combining relevant newsletter elements in a way that would not be too much, yet managing to personalise the message to relatively small groups of segments will definitely keep your audience engaged and devoted. Here is how.

Getting better results from email campaigns is something that the majority of marketers are still striving to achieve.

Teaching metal and silicone the ways the human brain works helped AI evolve in various directions. Luckily, marketing was not an exception. Here is to explore the ways to delegate marketers’ tasks to machines to boost achieved results and to apply artificial intelligence to best reach your audience.

While it can be difficult to predict exactly what impact the implementation of GDPR will have by 2019, there are plenty of early signs that point to these trends coming to fruition. In order to be prepared, you should make sure to gain a full understanding of GDPR legislation.

In today’s blog, we'll talk about how to approach the SEO from another perspective, one that few companies have thought of, but can prove very effective.

Bespoke data search solutions are of the greatest use when you are interested in a particular market, segment, industry or company, and when the information you need about any of these is either too cost-ineffective to obtain with your own efforts, or you just cannot find an accurate, reliable and legal data source.

The modern buyer is both better able, and better equipped, to conduct their own pre-sales research. Which means that high pressure sales techniques no longer work

‘Data’ is becoming more and more of a buzzword in the recent years and one can watch and listen to more and more characters advocating the importance of data, relevance of data-driven decisions, and data-driven marketing insights. Many state that data is the only life saver for any business in today’s competitive and continuously changing environment.

While the majority of companies have heard of Facebook's Lead Ad program, and the more marketing-savvy ones have played around with it, it still hasn't taken off in the business world. Today, we'll explore exactly how to generate B2B Leads from Facebook's Lead Ad program

The majority of companies now focus their marketing efforts on email, and clearly, it does have its benefits; it's cheap, trackable and instant. However, that doesn't mean that direct mail should be a thing of the past