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In order to ensure that you get the most out of any business database, you need to have a clear grasp of what your business goals are, and the types of prospect you want to target.

A buyer persona is the profile of an entity you’d consider your ideal customer. It should encompass all the attributes you’d like your customer to have, defined based on deep market research and current and former clients analysis.

One of the biggest challenges for businesses looking to prepare for GDPR is the large amounts of misinformation being spread online. In this concluding part of our myth-busting series, we fact-check more of the most common topics around the EU general data protection regulation 2018.

Having a smooth client onboarding process is essential in reducing churn and retaining customers. Previous customers are more lucrative to a business, and by ensuring that the customer experience is positive from the very beginning, you'll have a much better chance at keeping hold of these valuable clients.

Even when you are sure about all the contacts’ addresses on your list you still get frustrated when receiving that undeliverable email message. Understanding the reasons why your emails are not delivered is crucial for future campaigns too. This article helps you to understand the difference between soft bounce email and hard bounce email to get the most ROI from your email marketing campaigns.

Combining relevant newsletter elements in a way that would not be too much, yet managing to personalise the message to relatively small groups of segments will definitely keep your audience engaged and devoted. Here is how.

Bespoke data search solutions are of the greatest use when you are interested in a particular market, segment, industry or company, and when the information you need about any of these is either too cost-ineffective to obtain with your own efforts, or you just cannot find an accurate, reliable and legal data source.

A low email delivery score will prevent your messages being delivered – will a dedicated IP address help?

Not only does HR gain increased importance over the last years, but it can also have a great contribution to data-driven decisions at a strategic level for any company. Business intelligence company data platforms ease the task and help to accelerate the performance and use of HR data analytics.

Developing the right B2B marketing strategy is so important these days, so it's not surprising that B2B companies invest so much in marketing, training, marketing events and resources just to keep up with the latest trends and platforms.

Despite the hype surrounding social media and other ‘disruptive’ digital technologies, email remains the most effective, best value for money marketing technique available. No other medium offers marketers a potential ROI of 2500%, making investment into email shots a relatively safe bet.

Getting better results from email campaigns is something that the majority of marketers are still striving to achieve.