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I’m sure you as a businessman already have an impressive bunch of “will-definitely-work-out” ideas and to-do lists, waiting for their turn to be applied. Most likely you have too many projects and ideas and only one problem - how to get them all done at the highest possible level. But it’s clear as day that you ought to stop generating theoretical plans, finally choose one of them and finally implement it most efficiently.

‘Data’ is becoming more and more of a buzzword in the recent years and one can watch and listen to more and more characters advocating the importance of data, relevance of data-driven decisions, and data-driven marketing insights. Many state that data is the only life saver for any business in today’s competitive and continuously changing environment.

Many attempts have come forward to dissuade the rise of email. However, it still stands as the main channel for B2B email marketing campaigns and will do so in 2020 too. Here are the main aspects and trends of B2B email marketing to consider in 2020.

The majority of companies now focus their marketing efforts on email, and clearly, it does have its benefits; it's cheap, trackable and instant. However, that doesn't mean that direct mail should be a thing of the past

Although the GDPR comes into effect next month, there's still a large gap in knowledge around the topic, and the vast amounts of rumours and mixed messages aren't helping. We decided to bust the most prominent myths.

Although 2019 lead generation strategies are mostly the same ones as before, this year they will definitely have a new twist to them. Read on to check out what changes are expected in 2019 and how you can rethink your lead generation strategies to overcome all the challenges with your head held high.

One of the biggest challenges for businesses looking to prepare for GDPR is the large amounts of misinformation being spread online. In this concluding part of our myth-busting series, we fact-check more of the most common topics around the EU general data protection regulation 2018.

A low email delivery score will prevent your messages being delivered – will a dedicated IP address help?

For any business regardless of size or industry, having a deep understanding of your target market is an essential component to success. While it may seem tempting to skip parts of the process to save time, you risk giving your competitors the edge by doing so.

Developing the right B2B marketing strategy is so important these days, so it's not surprising that B2B companies invest so much in marketing, training, marketing events and resources just to keep up with the latest trends and platforms.

With the implementation of the new regulations just around the corner, it's vital to start preparing now in order to avoid those hefty GDPR fines. While it may seem like a lot of work, it's far better to complete the process thoroughly now and ensure your team are adequately informed in order to avoid any infractions in the future.

A buyer persona is the profile of an entity you’d consider your ideal customer. It should encompass all the attributes you’d like your customer to have, defined based on deep market research and current and former clients analysis.