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Having a smooth client onboarding process is essential in reducing churn and retaining customers. Previous customers are more lucrative to a business, and by ensuring that the customer experience is positive from the very beginning, you'll have a much better chance at keeping hold of these valuable clients.

With the implementation of the new regulations just around the corner, it's vital to start preparing now in order to avoid those hefty GDPR fines. While it may seem like a lot of work, it's far better to complete the process thoroughly now and ensure your team are adequately informed in order to avoid any infractions in the future.

A low email delivery score will prevent your messages being delivered – will a dedicated IP address help?

A buyer persona is the profile of an entity you’d consider your ideal customer. It should encompass all the attributes you’d like your customer to have, defined based on deep market research and current and former clients analysis.

There are two types of data quality validation. There is a “Pre-Purchase Checklist” which verifies a company and its data before committing to purchasing, and there is the the second stage - “Post Purchase Checklist” which verifies the data purchased using validation techniques.

As we'll explore in this B2B marketing blog; the difference between informed and uninformed marketing can shape a company's growth in a number of ways, and it all begins with collecting the right business intelligence.

In order to ensure that you get the most out of any business database, you need to have a clear grasp of what your business goals are, and the types of prospect you want to target.

With the landscape constantly changing, and new ad networks being built, it's important for companies to decide what kind of ad campaign to run, in order to achieve the best results in terms of brand engagement and leads generation.

Even when you are sure about all the contacts’ addresses on your list you still get frustrated when receiving that undeliverable email message. Understanding the reasons why your emails are not delivered is crucial for future campaigns too. This article helps you to understand the difference between soft bounce email and hard bounce email to get the most ROI from your email marketing campaigns.

Nowadays, businesses have more customer data available to them than ever before. With so many possible metrics to record and analyse, data is an incredible asset for almost all aspects of your company.

While the new EU General Data Protection Regulation undoubtedly means that businesses need to be more cautious about collecting data about EU residents, and the ways in which they use it, it is far from the end for third-party data.

Brexit will generate a lot of challenges. As businesses are the ones to deliver solutions to the market, these challenges should be taken as opportunities. The companies that succeed in doing so, will be most likely to celebrate prosperity.