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Marketing
How Well Do You Know Your Target Market? Here's How to Find and Segment Your Audience for Business Success
For any business regardless of size or industry, having a deep understanding of your target market is an essential component to success. While it may seem tempting to skip parts of the process to save time, you risk giving your competitors the edge by doing so.
Marketing
Tired of GDPR Misinformation? Here’s the first part of the Biggest GDPR Myths Busted.
Although the GDPR comes into effect next month, there's still a large gap in knowledge around the topic, and the vast amounts of rumours and mixed messages aren't helping. We decided to bust the most prominent myths.
Marketing
Is Account-Based Marketing a Worthwhile Strategy?
Developing the right B2B marketing strategy is so important these days, so it's not surprising that B2B companies invest so much in marketing, training, marketing events and resources just to keep up with the latest trends and platforms.
Marketing
Sorting GDPR Facts from Fiction: More Myths Busted!
One of the biggest challenges for businesses looking to prepare for GDPR is the large amounts of misinformation being spread online. In this concluding part of our myth-busting series, we fact-check more of the most common topics around the EU general data protection regulation 2018.
Marketing
Is Your Business Ready? Everything You Need to Know to Prepare for GDPR
With the implementation of the new regulations just around the corner, it's vital to start preparing now in order to avoid those hefty GDPR fines. While it may seem like a lot of work, it's far better to complete the process thoroughly now and ensure your team are adequately informed in order to avoid any infractions in the future.
Marketing
Know Your Buyer Persona: Why Build and Use Your Buyer Persona
A buyer persona is the profile of an entity you’d consider your ideal customer. It should encompass all the attributes you’d like your customer to have, defined based on deep market research and current and former clients analysis.
Marketing
Shallow B2B Marketing is Out - Are Your Campaigns Sufficiently Informed?
As we'll explore in this B2B marketing blog; the difference between informed and uninformed marketing can shape a company's growth in a number of ways, and it all begins with collecting the right business intelligence.
Marketing
Are 2019 Lead Generation Strategies Reinventing the Wheel?
Although 2019 lead generation strategies are mostly the same ones as before, this year they will definitely have a new twist to them. Read on to check out what changes are expected in 2019 and how you can rethink your lead generation strategies to overcome all the challenges with your head held high.
Marketing
The Difference Between Hard Bounced & Soft Bounced Emails Explained
Even when you are sure about all the contacts’ addresses on your list you still get frustrated when receiving that undeliverable email message. Understanding the reasons why your emails are not delivered is crucial for future campaigns too. This article helps you to understand the difference between soft bounce email and hard bounce email to get the most ROI from your email marketing campaigns.
Marketing
Creating the Best Possible Client Onboarding Process: A Complete Guide
Having a smooth client onboarding process is essential in reducing churn and retaining customers. Previous customers are more lucrative to a business, and by ensuring that the customer experience is positive from the very beginning, you'll have a much better chance at keeping hold of these valuable clients.
Marketing
GDPR 2018: Staying Compliant Using Third-Party Data
While the new EU General Data Protection Regulation undoubtedly means that businesses need to be more cautious about collecting data about EU residents, and the ways in which they use it, it is far from the end for third-party data.
Marketing
Data Quality How-To: Two Steps to Ensure Accuracy
There are two types of data quality validation. There is a “Pre-Purchase Checklist” which verifies a company and its data before committing to purchasing, and there is the the second stage - “Post Purchase Checklist” which verifies the data purchased using validation techniques.