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Change promises to be the only option to get to the other side of the pandemic, and we at Global Database compiled this list of directions for you to consider to make sure your business has a brighter future once the crisis is left behind.

Creating a successful email campaign may seem like a huge challenge, but don't feel daunted. While there are a lot of different factors that go into making it a success, providing you follow best practices and give your strategy the time and care it deserves, you can see fantastic results from email marketing.

2017 is already more than half over, so now is a good time to take stock of the email marketing landscape. What has changed, and what do these new developments mean for your business - GlobalDatabase.com

Despite the hype surrounding social media and other ‘disruptive’ digital technologies, email remains the most effective, best value for money marketing technique available. No other medium offers marketers a potential ROI of 2500%, making investment into email shots a relatively safe bet.

While a frighteningly significant number of UK businesses still believe that Brexit negates them from having to comply with GDPR, the reality is very different. Regardless of whether or not your business sells products within the EU, you'll still need to comply.

Nowadays, businesses have more customer data available to them than ever before. With so many possible metrics to record and analyse, data is an incredible asset for almost all aspects of your company.

ABM is the approach that not only allows you to nurture your business partners and prospects individually, but eases tracking the effects of your marketing efforts and may improve overall results.