Introduction:
Capency, a leading data-driven technology company, faced a critical challenge in validating and completing customer data in real-time. They needed a data partner that could provide comprehensive global company data for auto-completion and validation. To address this issue, Capency partnered with Global Database, leveraging their API solution to access fast and reliable delivery of data on more than 300 million companies worldwide. This case study explores how Global Database API enabled Capency to enhance data validation and significantly improve lead conversion rates.
Problem:
Capency encountered difficulties in obtaining accurate and up-to-date global company data to validate and auto-complete customer data in real time. Their existing data sources were unable to provide the required coverage and reliability. This posed a challenge for Capency as incomplete or inaccurate customer data could lead to inefficient processes and missed business opportunities.
Solution:
To overcome their data validation challenges, Capency partnered with Global Database and implemented the Global Database API. The API solution provided Capency with access to a vast and constantly updated database of more than 300 million companies globally. The API offered a wide range of firmographic data, financial information, group structure details, contact data, registration information, VAT numbers, and more. This comprehensive dataset enabled Capency to validate and auto-complete customer data accurately and in real time.
Results:
By leveraging the Global Database API, Capency achieved significant improvements in their data validation and lead conversion processes.
- Enriched Company Database: Capency enriched their company database with more than 30,000 new companies using the real-time data provided by the Global Database API. This expansion of their dataset allowed Capency to enhance their understanding of the market landscape and target new potential customers effectively.
- Autocomplete Form Implementation: Capency implemented Global Database's autocomplete form feature, enabling their customers to easily complete forms with accurate company information. Over 50,000 forms were completed using this feature, ensuring that accurate and validated data was captured in real time.
- Increased Lead Conversion: The utilization of Global Database's comprehensive and reliable data resulted in a remarkable 5x increase in lead conversion rates for Capency. By having access to accurate company data during the lead generation process, Capency could engage with potential customers more effectively and convert them into valuable business opportunities.
Conclusion:
Through their partnership with Global Database and the implementation of the Global Database API, Capency successfully addressed their data validation challenges and achieved significant improvements in lead conversion rates. The real-time access to more than 300 million global company records provided by the API enabled Capency to enrich their company database, enhance data completeness, and ensure the accuracy of customer information. As a result, Capency experienced remarkable improvements in lead conversion rates, establishing them as a trusted data-driven technology company in their industry.
