Introduction:
Dyson is a leading technology company that designs and manufactures innovative household products such as vacuum cleaners, air purifiers, and hair care devices. The company has a strong presence in Europe and the US but faced challenges in expanding its sales presence in the DACH (Germany, Austria, Switzerland) region due to the lack of a comprehensive regional sales intelligence vendor. The lack of full company coverage and robust contact details for key executives hampered their efforts to identify and target potential customers effectively.
Problem:
Kamila Kennepohl, Senior Commercial Manager DACH at Dyson, stated, "We were facing significant challenges in expanding our sales presence in the DACH region due to the lack of a comprehensive regional sales intelligence vendor across the entire region that would offer full company coverage and robust contact details for key executives."
Solution:
To overcome this challenge, Dyson partnered with Global Database, which offered access to more than 100 million companies in Europe, including the DACH region. Global Database B2B Sales Platform provided Dyson with robust contact details for key executives, which enabled them to identify and target potential customers effectively. The platform allowed Dyson to apply over 80 various search filters and customize the criteria to the specific needs of the company.
Result:
With the help of Global Database, Dyson was able to 5x its growth in terms of both Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). The platform's robust contact details for key executives allowed Dyson to focus on high-value accounts and make better use of its resources. With 5x the deals in the pipeline, Dyson has seen at least 5x the revenue opportunities. Kamila Kennepohl, Senior Commercial Manager DACH, said, "We were able to grow our business by 5x in the DACH region, and the Global Database B2B Sales Platform played a significant role in achieving this growth."
