Case Study:
Global Database Empowers Palo Alto Networks to Boost Lead Generation Strategy by 200% in Europe and North America
Company Overview:
Palo Alto Networks is a cybersecurity company that provides advanced security solutions to protect networks, applications, and endpoints from cyber threats. The company operates globally with headquarters in Santa Clara, California.
Customer Overview:
Erik Bower is the Marketing Director at Palo Alto Networks responsible for driving lead generation efforts in Europe and North America.
Problem:
Palo Alto Networks faced a challenge of not having enough information on key executives in the cybersecurity industry in Europe and North America. The existing sources of data lacked the necessary quality, which made it difficult for the sales team to identify and engage with ideal prospects. As a result, the company's lead generation efforts were not yielding the desired results.
Solution:
Palo Alto Networks turned to Global Database for a solution. Global Database provided access to their Prospecting Platform, which helped Palo Alto Networks identify over 32,000 key companies and over 50,000 contacts that met their ideal customer profile. The platform's advanced filtering system allowed the company to target specific industries, company sizes, and job titles, among other criteria.
Result:
By leveraging the power of Global Database's Prospecting Platform, Palo Alto Networks was able to increase its sales pipeline by over 200% and decrease the time spent on prospecting by 3X. The company was able to engage with the right prospects, resulting in more conversions and better ROI. The enhanced lead generation strategy allowed the marketing team to build a stronger sales pipeline in Europe and North America, generating more revenue for the company.
