Customer Background:
Anaplan is a software company that provides cloud-based planning and analytics solutions for businesses. They were facing challenges in building and maintaining a sizable pipeline due to the lack of accurate and up-to-date information on potential prospects.
Customer Problem:
Daniel Frontini-Azuaje, Anaplan's Field Marketing Manager, was struggling to identify potential prospects that were a good fit for their solutions. They were also struggling to reach out to these prospects due to the lack of direct contact information. Additionally, they were struggling to maintain a sizable pipeline due to low conversion rates.
Global Database's Solution:
Global Database provided Anaplan with access to its extensive database of over 200 million business contacts from around the world. The database was regularly updated to ensure that the information was accurate and up-to-date. This allowed Anaplan to identify potential prospects that were a good fit for their solutions.
Furthermore, Global Database provided Anaplan with direct contact information for these prospects, including email addresses and phone numbers. This allowed Anaplan to reach out to these prospects more effectively and efficiently.
Global Database also provided Anaplan with an in-depth filtering system that allowed them to target specific industries and regions. This helped them to focus their efforts on prospects that were more likely to convert, increasing their conversion rates.
Results:
The implementation of Global Database's solution resulted in significant improvements in Anaplan's sales and marketing efforts. The direct contact information provided by Global Database allowed Anaplan to reach out to potential prospects more effectively and efficiently. This resulted in a 100% increase in the number of meetings set per week, a 150% increase in MQLs per week, and a 2x increase in pipeline growth.
The in-depth filtering system provided by Global Database allowed Anaplan to focus their efforts on prospects that were more likely to convert, resulting in higher conversion rates. These results delivered measurable success to Anaplan's bottom line.
