Introduction:
Global Database is a company that provides businesses with access to over 200 million business contacts from around the world. Their aim is to help companies improve their sales and marketing efficiency by providing them with up-to-date and accurate information on potential prospects. World Wildlife Fund (WWF) is one of Global Database's clients who were facing challenges in their research and data accuracy efforts, which prompted them to seek Global Database's services.
Customer Background:
World Wildlife Fund (WWF) is a non-profit organization that works to conserve nature and reduce the most significant threats to the diversity of life on Earth. As part of their efforts, WWF conducts research on various topics related to the environment and conservation. However, they were facing challenges in collecting accurate data and finding the relevant contacts to support their research efforts.
Customer Problem:
WWF was facing several challenges in their research and data accuracy efforts. Firstly, the data provided by third-party vendors was of low accuracy, making it difficult for WWF to rely on it. Secondly, the R&D team was struggling to find relevant data on LinkedIn. Finally, they were lacking direct contact details, making it challenging for them to reach out to potential collaborators effectively.
Global Database's Solution:
Global Database provided WWF with access to its extensive database, which offered contact data with a 93% accuracy rate. In addition to this, Global Database assigned a dedicated data collection team for named account enrichment, which allowed WWF to access more specific data for their research requirements.
Furthermore, Global Database provided on-demand data research for WWF, where they could request a specific type of data, and Global Database would deliver the necessary information within a short time frame. This helped WWF to save time and focus on their research efforts rather than spending time collecting and verifying data, said Lyndall Jucker, Senior Brand Marketing Manager.
Results:
The implementation of Global Database's solution resulted in significant improvements in WWF's research and data accuracy efforts. The dedicated data collection team allowed WWF to access more specific data, which was relevant to their research requirements. This helped them to conduct their research more efficiently, saving them time and resources.
The increased accuracy of the data provided by Global Database resulted in an increase in email open rates by 15%, which further improved their communication efforts. The on-demand data research also delivered over 1,500 company profiles, based on their current requirements, which helped WWF to identify potential collaborators more effectively.
