Introduction:

Getty Images is a global stock photo agency with a huge sales team, but the sales pipeline in North America and Europe was not strong enough to support them. The company needed a solution that would provide them with a high volume of leads to boost their sales pipeline. The problem was resolved by implementing Global Database's Prospecting platform, which gave Getty Images access to contact information for over 100 million companies across the two regions.

Challenges: Getty Images faced the challenge of not having enough leads to support their sales team in North America and Europe. The company relied on traditional methods of prospecting, which was time-consuming and not very effective. Getty Images needed to find a way to generate a large volume of leads quickly to support their sales team and increase their sales pipeline.

Solution:

Getty Images turned to Global Database for a solution to their problem. Global Database provided them with access to their Prospecting platform, which contains contact information for over 100 million companies across North America and Europe. This gave Getty Images a massive database of potential leads to draw from and helped them to identify the best opportunities for their sales team.

The platform was easy to use and provided Getty Images with quick access to accurate and up-to-date information. The platform allowed them to search for companies based on a variety of criteria, including industry, location, and size, and export the data into Excel or CRM. The platform also provided them with additional information, such as company size, financials, and employee count, which helped them to qualify and prioritize leads.

"Data is at the heart of everything we do at Getty Images, and having a robust global database is critical to our success. It enables us to quickly and easily access the information we need to make informed business decisions and provide our customers with the high-quality content they expect from us. With a reliable global database, we can stay agile and responsive to changes in the market and continue to grow and innovate in our industry.", said Thomas L Vincent, VP of Data Science at Getty Images.

Results:

After implementing Global Database's Prospecting platform, Getty Images saw a significant increase in their sales pipeline. The company was able to generate over 40,000 new accounts, which provided their sales team with a wealth of new opportunities to pursue. The platform also helped to decrease the time spent on prospecting by 3x, which allowed the sales team to focus more on closing deals and less on generating leads.

The platform was also highly accurate, which helped Getty Images to avoid wasting time on low-quality leads. The data provided by the platform was up-to-date, which ensured that the sales team was targeting active and relevant companies. The increased accuracy of the data helped Getty Images to save money on marketing campaigns and improve their overall ROI.