Iberdrola - Optimizing B2B Customer Acquisition in Mexico with Global Database
Company Overview: Iberdrola is a global leader in renewable energy, providing electricity and energy solutions to millions of customers worldwide. As part of its growth strategy, Iberdrola sought to expand its presence in Mexico by targeting large B2B customers.
Problem: Iberdrola needed to identify new B2B customers in Mexico, specifically companies with more than 250 employees. However, their existing data sources posed several challenges:
- Lack of Reliable Data: Available data sources lacked verified information, including official registry IDs, local industry classification codes, and actual employee numbers. Many data providers relied on estimates, making it difficult for Iberdrola to focus on qualified businesses.
- Precise Targeting Needed: Iberdrola needed accurate data to effectively target large companies that aligned with their Ideal Customer Profile (ICP).
Solution: To solve these issues, Iberdrola partnered with Global Database, which provided access to an online platform offering data on more than 2 million registered companies in Mexico. The solution included:
- Government-Verified Data: Sourced directly from local government registries, Global Database offered official registry IDs, local industry classification codes, and verified employee numbers.
- Granular Filtering: The platform allowed Iberdrola to filter companies based on employee numbers and industry classifications, ensuring precise targeting of businesses with more than 250 employees.
- Seamless CRM Integration: The data was easily integrated into Iberdrola’s CRM system, enabling their sales team to manage leads more efficiently and focus on high-potential clients.
Results: Iberdrola achieved significant results by leveraging Global Database’s platform:
- Identified Over 4,500 Qualified Companies: Iberdrola was able to identify more than 4,500 companies in Mexico that met their target criteria of having over 250 employees. Each company was verified with official registry IDs and local industry classification codes, ensuring accurate targeting.
- 50% Reduction in Prospecting Time: Access to verified data from local government sources reduced Iberdrola’s prospecting time by 50%, allowing the sales team to dedicate more time to engaging with potential clients.
- Enriched CRM with Accurate Data: Iberdrola enriched their CRM with precise and verified data, enhancing the sales team’s ability to prioritize high-quality leads. The team could confidently engage with prospects knowing the data was accurate.
- 20% Increase in Qualified Leads: Within just a few months, Iberdrola saw a 20% increase in qualified leads, thanks to the targeted approach enabled by Global Database’s accurate and comprehensive data.
Conclusion: Through its partnership with Global Database, Iberdrola transformed its B2B customer acquisition strategy in Mexico. By accessing verified government data on over 2 million registered companies, Iberdrola identified over 4,500 qualified leads, reduced prospecting time by 50%, and saw a 20% increase in qualified leads. Global Database provided Iberdrola with the tools needed to efficiently target large companies, ensuring they achieved their growth objectives in the Mexican market.
