Informa Markets - Boosting Event Attendees with Global Database
Company Overview: Informa Markets is a leading international exhibitions and events company, bringing professionals together through major business-to-business events worldwide. Their objective is to create platforms for industries and specialist markets to trade, innovate, and grow.
Problem: Informa Markets, a global leader in B2B events, sought to amplify its presence and drive event attendance in the dynamic Asia-Pacific (APAC) and Middle East markets. However, their efforts were stymied by:
- Data Scarcity and Inaccuracy: Accessing reliable, comprehensive business data in these regions proved challenging. Existing sources were often incomplete, outdated, or misaligned with their Ideal Customer Profile (ICP).
- Ineffective Targeting: Limited data hampered their ability to pinpoint the right audience for their events, leading to scattershot marketing campaigns and missed opportunities.
- Stalled Growth: Informa Markets recognized the need for a data-driven strategy to unlock growth and maximize event participation in these key markets.
Solution: Informa Markets partnered with Global Database, a leading provider of B2B intelligence, to address these challenges head-on. Global Database offered:
- Extensive and Accurate Data: Access to a vast database of 40+ million companies in APAC and the Middle East, sourced directly from official government registries, ensuring data accuracy and reliability.
- Rich Firmographics: Detailed company profiles, including website, social media, business descriptions, and key executive contact information, enabled precise audience segmentation.
- ICP Targeting: Powerful filtering capabilities allowed Informa Markets to zero in on companies that precisely matched their ICP, ensuring maximum relevance for their event campaigns.
Result: Leveraging Global Database's robust platform transformed Informa Markets' event marketing efforts in APAC and the Middle East:
- Explosive CRM Pipeline Growth: A remarkable 1000% increase in their CRM pipeline underscored the effectiveness of targeted, data-driven outreach.
- Soaring Event Attendance: Reaching the right audience translated directly into significantly higher event attendance across both regions.
- Optimized ROI: Focused marketing campaigns on qualified leads maximized their return on investment and minimized wasted resources.
- Accelerated Expansion: Confidently armed with actionable data, Informa Markets accelerated market penetration and growth in these regions.
Conclusion: Informa Markets harnessed the power of Global Database to overcome data limitations and achieve remarkable event success in APAC and the Middle East. Their experience showcases the pivotal role of accurate, targeted B2B data in driving business growth and maximizing marketing effectiveness in today's competitive global landscape.
