Morrison Italia - Targeting the Right Companies with Global Database
Company Overview: Morrison Italia is a respected name in the Italian market, delivering high-quality services across a wide range of industries. Focused on expanding their business, Morrison Italia constantly seeks out innovative methods to refine their business development strategies and grow their client base.
Challenge: With over 5 million active companies in Italy, Morrison Italia needed a more efficient way to pinpoint the right companies that aligned with their Ideal Customer Profile (ICP). Their previous methods were time-consuming and lacked precision, making it difficult to prioritize high-value prospects. They required a platform that could help them easily filter through this vast dataset and target businesses based on specific criteria, all while staying updated on new opportunities.
Solution: To solve this challenge, Morrison Italia turned to Global Database, which provided them access to a robust online platform capable of handling their specific needs. Key features of the solution included:
- Advanced Filtering: Morrison Italia was able to filter more than 5 million active companies in Italy using over 100 specific criteria, including revenue, employee size, city, zip code, and ATECO code. This precise filtering allowed them to focus only on companies that matched their ICP, drastically reducing the time spent on irrelevant leads.
- Real-Time Market Insights: The platform allowed Morrison Italia to export filtered data into Excel, enabling their team to perform deeper analysis and create targeted outreach strategies. They could now track market segments, identify trends, and adjust their business development strategies accordingly.
- Automated Updates: They set up automatic notifications to receive updates on newly registered companies that fit their ICP. This feature ensured that Morrison Italia was always the first to know about fresh opportunities and could act quickly.
Results: By utilizing Global Database’s platform, Morrison Italia saw significant improvements in their business development process:
- Precise Targeting: They successfully identified high-potential companies out of the 5 million active businesses in Italy, focusing their efforts on the most relevant prospects. This reduced wasted time and improved the effectiveness of their outreach efforts.
- Enhanced Efficiency: The advanced filtering system saved Morrison Italia countless hours that would have been spent manually searching for leads. The team could now focus on client engagement and building relationships rather than searching for data.
- Proactive Market Engagement: With real-time notifications, Morrison Italia stayed ahead of their competitors by being the first to reach out to newly registered companies that matched their ICP. This helped them secure early connections with promising businesses.
Conclusion: Partnering with Global Database empowered Morrison Italia to precisely target the right companies from a vast pool of over 5 million active businesses in Italy. By refining their business development strategies with data-driven insights and automated updates, they significantly improved the efficiency of their sales process and strengthened their market position. The partnership has been instrumental in accelerating their growth and ensuring they remain competitive in a rapidly evolving market.
