PayClip - Overcoming Market Identification Challenges with Global Database
Company Overview: PayClip is a prominent fintech company based in Mexico, offering innovative payment solutions that empower businesses to accept payments easily and efficiently. As part of their growth strategy, PayClip sought to expand into specific sectors, such as schools, universities, DIY stores, and parts stores.
Problem: PayClip faced a significant challenge when attempting to identify businesses in these sectors through LinkedIn. The issues they encountered were:
- Low numbers of companies: LinkedIn’s database provided a limited number of companies in Mexico that matched PayClip’s Ideal Customer Profile (ICP).
- Generic industry classifications: The available industry classifications were too broad, making it difficult to identify specific types of businesses, such as schools, universities, DIY stores, and parts stores.
These limitations restricted PayClip’s ability to efficiently target potential clients and grow their business within these sectors.
Solution: To address these challenges, PayClip turned to Global Database for a more precise and comprehensive solution. The platform provided:
- Access to Over 2 Million Registered Companies in Mexico: Global Database offered accurate, up-to-date data sourced directly from local government registries, allowing PayClip to find all registered businesses within their target sectors.
- Granular Industry Classification: Unlike LinkedIn’s broad classifications, Global Database allowed PayClip to filter companies using detailed industry codes relevant to their needs, such as education (schools and universities) and retail (DIY and parts stores).
- Enriched CRM Integration: The data from Global Database was easily integrated into PayClip’s CRM system, allowing for streamlined management and follow-up on qualified leads.
Results:
- Identified Over 75,000 Targeted Leads: Using Global Database’s granular filters and industry-specific data, PayClip was able to identify more than 15,000 schools, universities, DIY stores, and parts stores across Mexico, significantly expanding their potential client base.
- 40% Increase in Sales Team Efficiency: By enriching their CRM with detailed and accurate data, PayClip’s sales team increased their outreach efforts by 40%, focusing on high-quality leads that fit their ICP.
- Reliable Government-Sourced Data: With access to verified, up-to-date data from local government registries, PayClip was confident in the accuracy of their leads, reducing the risk of outdated or irrelevant information.
Conclusion: Global Database provided PayClip with the tools needed to overcome the limitations of LinkedIn’s generic industry classifications and low company counts. By offering access to over 2 million registered companies in Mexico and enabling detailed industry filtering, PayClip expanded its market potential, increased sales efficiency by 40%, and reduced research time by 35%. With a more targeted approach to market penetration, PayClip is well-equipped to grow its presence in the education and retail sectors across Mexico.
