PWC - Enhancing Business Development with Accurate and Up-to-Date Information
Introduction
PWC Colombia, a leading provider of audit, consulting, and tax services, was facing challenges in sourcing accurate and up-to-date information on companies across Colombia. Their goal was to identify and filter companies that fit their Ideal Customer Profile (ICP) and enrich their CRM with relevant firmographic and financial data to improve business development efforts.
Background
PWC Colombia’s success relies on accurate data for decision-making, client targeting, and offering tailored services. However, their previous data sources lacked the depth and accuracy they needed, often missing critical financial information or relying on outdated firmographics. As a result, PWC’s CRM was underutilized, limiting the effectiveness of their client outreach and slowing down business growth.
Despite several attempts to source more reliable data, PWC Colombia had yet to find a provider that could offer comprehensive, verified information in a way that was easy to filter and apply to their business processes.
Solution
PWC Colombia partnered with Global Database, gaining access to a dataset covering over 2 million registered companies in Colombia. This platform offered:
- Advanced Filtering Capabilities: PWC could filter companies based on specific criteria, such as industry, size, revenue, and other firmographic and financial factors.
- Accurate, Government-Sourced Data: All company data was sourced directly from official government registries, ensuring the highest level of accuracy.
- Enrichment of CRM with Targeted Data: Instead of integrating all the data, PWC could selectively enrich their CRM by targeting specific companies that matched their business development goals.
This solution allowed PWC Colombia to filter and target high-potential prospects, providing their teams with precise, reliable data for efficient decision-making.
Results
- Filtered Over 2 Million Companies: PWC Colombia gained the ability to filter through a dataset of over 2 million companies in Colombia, allowing them to focus on businesses that fit their ICP and align with their strategic objectives.
- 30% Faster Decision-Making: Access to verified financial and firmographic data allowed the team to make faster, data-driven decisions, reducing the time spent on research and enabling quicker client engagement.
- Improved Client Acquisition Strategy: With more accurate data, PWC Colombia could craft tailored solutions for their clients, enhancing their ability to secure new business and strengthen existing relationships.
Conclusion
The partnership with Global Database transformed PWC Colombia’s approach to business development by providing accurate, government-sourced data and advanced filtering capabilities. With the ability to filter over 2 million companies in Colombia, PWC was able to increase their targeted outreach, reduce decision-making time, and improve client acquisition efforts.
A PWC Colombia representative noted, “Global Database gave us the precision we needed to strategically target high-potential clients, greatly improving our outreach and overall business development process.”
