Retarus - Optimizing Prospecting in Spain with Global Database
Company Overview:
Retarus is a global leader in enterprise communication solutions, offering secure email, cloud messaging, and IT infrastructure services. As part of their business expansion in Spain, Retarus sought to identify new B2B customers who fit their Ideal Customer Profile (ICP) more efficiently.
Problem:
Retarus faced challenges in identifying companies in Spain that aligned with their ICP. Their previous data sources lacked accuracy and granularity, making it difficult to pinpoint relevant businesses. Retarus needed:
- Accurate company data: Verified information sourced from government registries.
- Efficient filtering tools: The ability to quickly search through all registered companies in Spain to identify qualified leads.
- Market insights: A better understanding of their market potential in Spain to support their sales outreach.
Solution:
Retarus partnered with Global Database, gaining access to a platform with data on over 3 million registered companies in Spain, all sourced directly from local government registries. The solution provided:
- Comprehensive Data Access: Detailed and verified data for more than 3 million companies, including firmographics, industry classification codes, and financial information.
- Advanced Filtering Tools: Retarus utilized Global Database’s powerful filtering system to search for companies that matched their ICP criteria, such as company size, revenue, and specific industries.
- Web Extension: Retarus also took advantage of the Global Database web extension, allowing them to quickly access and verify company data while browsing websites, ensuring they stayed informed about potential prospects in real time.
Results:
- Identified Over 6,500 Qualified Companies: Using Global Database’s platform, Retarus was able to narrow down their search to over 6,500 companies in Spain that fit their ICP, giving them a clear focus for outreach.
- Reduced Prospecting Time by 35%: The ability to filter relevant companies quickly, combined with the convenience of the web extension, allowed Retarus to reduce their prospecting time by 35%, streamlining their sales process.
- 20% Increase in Sales Team Efficiency: By focusing on highly qualified prospects, Retarus's sales team was able to work more efficiently, leading to a 20% increase in their overall productivity and outreach efforts.
- Enhanced Market Understanding: The verified data from local government sources gave Retarus deeper insights into the Spanish market, enabling them to make informed decisions about their target sectors and approach.
Conclusion:
By utilizing Global Database’s platform, Retarus identified over 6,500 targeted companies in Spain, reduced prospecting time by 35%, and increased sales team efficiency by 20%. The use of accurate, government-sourced data and advanced filtering tools allowed Retarus to optimize their prospecting efforts, gain deeper market insights, and position themselves for continued growth in Spain.
