T-Systems Iberia - Enhancing CRM and Prospecting in Spain with Global Database
Company Overview: T-Systems Iberia, a division of the global T-Systems enterprise, specializes in providing ICT (Information and Communication Technology) solutions. The company helps businesses manage digital transformation, offering services across cloud computing, IT infrastructure, and cybersecurity.
Problem: T-Systems Iberia aimed to expand its customer base in Spain by identifying new companies that matched their Ideal Customer Profile (ICP). However, the challenge lay in the lack of accurate and detailed data on registered businesses across the country. They needed:
- A comprehensive search solution: A tool that would allow them to filter and target companies that aligned with their ICP across Spain.
- Accurate data: Verified, government-sourced information was essential to ensure the reliability of their CRM and outreach efforts.
- Efficient CRM enrichment: They required a solution that would integrate with their existing CRM system and streamline the lead generation process.
Solution: T-Systems Iberia partnered with Global Database, which provided access to a comprehensive platform with data on over 3 million registered companies in Spain. The solution included:
- Verified Government Data: All company information was sourced directly from local government registries, ensuring accuracy and reliability.
- Advanced Filtering Options: The platform allowed T-Systems Iberia to search and filter companies using detailed parameters such as industry, company size, revenue, and location, ensuring they targeted businesses that fit their ICP.
- Seamless CRM Integration: The platform enabled T-Systems Iberia to enrich their CRM with high-quality leads, saving time and improving outreach accuracy.
Results: By leveraging Global Database’s platform, T-Systems Iberia achieved significant improvements:
- Identified Over 8,000 Targeted Companies: T-Systems Iberia successfully identified more than 8,000 companies in Spain that matched their ICP. This gave them a clear view of the market and helped them prioritize outreach efforts.
- 30% Increase in Sales Team Efficiency: With access to accurate, government-sourced data, the sales team reduced manual data entry and prospecting time by 30%. This allowed them to focus on building relationships with high-potential clients.
- Enriched CRM with Reliable Data: T-Systems Iberia’s CRM was populated with verified data from over 8,000 targeted companies, improving the quality of their lead generation and enhancing the efficiency of their sales team.
Conclusion: Through their partnership with Global Database, T-Systems Iberia was able to significantly enhance their CRM and prospecting capabilities in Spain. By gaining access to data on over 3 million registered companies, sourced directly from local government registries, they identified more than 8,000 qualified leads, improved sales efficiency by 30%, and grew their qualified leads by 20%. This collaboration provided the foundation for T-Systems Iberia to expand their customer base and achieve their growth goals in the Spanish market.
