In today's dynamic and digitally driven marketplace, the ability to engage, nurture, and convert leads into loyal customers has become a paramount focus for businesses across the globe. This pursuit of superior customer relationships and exceptional brand experiences has given rise to the remarkable field of marketing automation. In 2023, the competitive landscape of marketing automation witnessed significant advancements, with numerous companies at the forefront, delivering innovation, efficiency, and scalability.
These pioneers are more than just software providers; they are architects of tailored marketing strategies, masters of personalized content delivery, and experts in data-driven insights. They cater to businesses of all sizes, from startups to Fortune 500 conglomerates, addressing diverse industries, from e-commerce to healthcare.
Our journey into the realm of marketing automation will introduce you to the standout companies in this dynamic field. As we traverse through the list of the top 20 marketing automation companies in 2023, you will gain insights into their revenue, the unique value they bring to the market, and the transformative impact they have had on businesses globally.
1. Klaviyo ($698M)
Klaviyo™ operates as a unified customer platform, granting online brands direct control over their consumer data and interactions, enabling them to transform transactions into lasting relationships with customers—on a large scale. Through Klaviyo, brands harness the power of combining unlimited customer data with over 250 native integrations to automate personalized email and SMS communications, fostering a sense of recognition among customers. Klaviyo streamlines the process, eliminating the need to build from scratch, piece together multiple platforms, or depend on third-party marketplaces and ad networks. From small businesses to established enterprises, innovative brands such as Unilever, Taylor Made, Citizen Watches, and over 90,000 other paying users leverage Klaviyo to acquire, engage, and retain customers while growing on their own terms.
2. Braze ($355M)
Braze ($BRZE) is a premier customer engagement platform that facilitates enduring connections between consumers and their favorite brands. It enables marketers to collect and act on vast amounts of data from various sources, allowing for creative and real-time customer engagement across multiple channels from a single platform. With features ranging from cross-channel messaging and journey orchestration to AI-powered experimentation and optimization, Braze helps companies foster deep, growth-oriented, and loyal customer relationships. The company has garnered recognition as one of the 2024 U.S. News Best Technology Companies to Work For, a 2023 UK Best Workplace for Women by Great Place to Work and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Headquartered in New York, Braze operates over 10 offices across North America, Europe, and APAC.
3. Seismic ($280M)
Seismic stands as the global leader in enablement, empowering organizations to engage customers, equip teams, and drive revenue growth. The Seismic Enablement Cloud™️, recognized as the most powerful and unified enablement platform, provides customer-facing teams with essential skills, content, tools, and insights necessary for success. Serving a diverse range of clients from the world’s largest enterprises to startups and small businesses, over 2,000 organizations worldwide rely on Seismic for their enablement needs. Headquartered in San Diego, Seismic also maintains offices across North America, Europe, and Australia.
4. PubMatic ($267M)
PubMatic (Nasdaq: PUBM) is an independent technology company dedicated to maximizing customer value by revolutionizing the digital advertising supply chain. PubMatic’s sell-side platform empowers leading digital content creators across the open internet, giving them control over their inventory and enhancing monetization. This enables marketers to achieve higher returns on investment and effectively reach addressable audiences across various ad formats and devices. Since 2006, PubMatic's infrastructure-driven approach has facilitated the efficient real-time processing and utilization of data. By providing scalable and flexible programmatic innovation, PubMatic consistently delivers improved outcomes for customers while promoting a vibrant and transparent digital advertising ecosystem.
5. Attentive ($200M)
Attentive® is a leading AI marketing platform that optimizes message performance through personalized SMS and email interactions. By integrating intelligence at every stage of the consumer purchasing journey, Attentive enables brands to achieve hyper-personalized communication with their customers on a large scale. The platform employs AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology to drive billions in online revenue for brands worldwide. Trusted by over 8,000 top brands, including CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the preferred solution for delivering impactful commerce experiences that connect consumers with the brands they love.
6. ActiveCampaign ($195.3M)
This platform is a game-changer for small teams looking to drive big business success with intelligent marketing automation. Trusted by customers in over 170 countries, it combines pre-built automations and seamless integrations with major platforms like Facebook, Google, WordPress, Salesforce, Shopify, and Square. This powerful mix enables personalized marketing, transactional emails, and one-to-one CRM interactions throughout the entire customer lifecycle, ensuring efficient and effective marketing operations.
7. G2 ($112.9M)
G2 stands out as the largest and most trusted software marketplace, playing a pivotal role in guiding 90 million people annually towards more informed software decisions. This platform's credibility is anchored in authentic peer reviews, providing users with reliable insights and helping them navigate the complex landscape of software options with confidence.
8. CleverTap ($111.3M)
CleverTap emerges as an all-encompassing customer engagement platform, seamlessly integrating interactions among individuals, processes, and technology. With a core focus on transforming customers into lifelong advocates, CleverTap excels in crafting in-the-moment experiences tailored and optimized for scalability in real time. By enabling brands to create cohesive cross-channel experiences that transcend traditional boundaries, CleverTap aims to redefine the landscape of customer engagement. Positioned as the ultimate growth partner, CleverTap equips businesses with invaluable insights to deeply understand their customers and deliver impactful results.
9. Edrone ($30M)
edrone, an Autonomous eCommerce Cloud, is the pioneering eCRM tailored specifically for eCommerce. Offering sophisticated Marketing Automation solutions driven by proprietary algorithms, edrone delivers a seamless Plug'n'Play installation experience. The platform aims to decode customer behavior through Customer Intelligence and enhance engagement via Marketing Automation, providing an all-in-one e-commerce marketing cloud. This comprehensive approach empowers businesses to better understand and connect with their customers.
10. Zift Solutions ($25M)
Founded in 2006, Zift Solutions has evolved from a channel marketing software start-up into a global leader dedicated to channel success. Collaborating with thousands of top-tier companies that sell through indirect channels, Zift recognized the need for integrated solutions. While delivering robust, cloud-based technology for channel marketing, sales, and operations, Zift Solutions understands that true channel success goes beyond just software. Their comprehensive approach addresses the multifaceted needs of their clients, ensuring a holistic path to achieving channel excellence.
11. Wishpond ($23M)
Based in Vancouver, British Columbia, Wishpond offers marketing-focused online business solutions with a vision to become the leading provider of digital marketing tools that empower entrepreneurs to thrive online. Wishpond provides an "all-in-one" marketing suite that integrates marketing, promotion, lead generation, and sales conversion capabilities into a single, user-friendly platform. This cost-effective solution effectively replaces entire marketing functions, making it accessible for small-to-medium-sized businesses (SMBs) across diverse industries. Serving over 2,000 customers, Wishpond is a trusted partner for businesses looking to enhance their online presence and achieve success.
12. Qualified.com ($22.5M)
Qualified is the premier pipeline generation platform designed for revenue teams utilizing Salesforce. Esteemed B2B brands, including Adobe, LaunchDarkly, SurveyMonkey, ThoughtSpot, and VMware, rely on Qualified to enhance their pipeline growth. By leveraging their corporate websites, Qualified helps these companies identify high-value buyers, detect signals of buyer intent, and initiate immediate sales conversations. Customers of Qualified report impressive results, including a tenfold increase in sales meetings, a fourfold rise in lead conversion, and a sixfold boost in pipeline.
13. ActionIQ ($21M)
ActionIQ is an innovative customer data platform that empowers marketing teams to access central data sources and activate them at any point in the customer journey. Unlike traditional CDPs, ActionIQ maintains data security by keeping it where it resides while enabling marketers to effortlessly design personalized interactions that drive revenue throughout the customer lifecycle. Supported by leading venture capital firms Andreessen Horowitz, Sequoia Capital, and March Capital, ActionIQ collaborates with major enterprise brands such as Albertsons, e.l.f., Dell, and The Washington Post to foster growth through exceptional customer experiences.
14. MessageGears ($16.9M)
MessageGears is a warehouse-native customer engagement platform renowned for its superior customer segmentation, message personalization, and delivery capabilities, outperforming other enterprise marketing clouds and data platforms. By providing direct data access and innovative platform features, MessageGears enables marketers to create compelling customer experiences on a massive scale with unprecedented speed and flexibility.
15. Sendlane ($10M)
Sendlane offers a unified retention marketing platform for email, SMS, reviews, and forms, designed to help mid-market and enterprise brands boost ROI. With merchant-friendly pricing, robust products, and exceptional support, Sendlane empowers businesses to optimize their retention marketing efforts and achieve greater success.
16. Splio ($10M)
Splio, a prominent player in the marketing and digital technology sector, boasts its headquarters in Paris and a workforce of over 200 employees spread across four offices spanning Europe and the Middle East. Recognizing the enduring significance of data in addressing customer marketing challenges, Splio has integrated Customer Data Platform (CDP) as a pivotal component of its Marketing Automation strategy, establishing it as the new standard. The company offers a SaaS marketing platform that seamlessly integrates CDP and Marketing Automation alongside essential CRM functionalities like loyalty programs and Mobile Wallets. Powered by AI, Splio's unified platform aims to optimize value creation in customer marketing management.
17. AskNicely ($5.4M)
AskNicely emerges as the pioneering customer experience coach, conveniently fitting into your pocket. Picture frontline staff members equipped with real-time insights into their performance with each customer interaction, receiving instant recognition or coaching through their mobile devices. Extend this empowering scenario across your entire frontline workforce, and witness the contagious smiles mirrored in both your team and your customers. It's a win-win solution that revolutionizes customer experience management.
18. MadKudu ($3.8M)
This innovative team is dedicated to addressing a significant challenge in B2B SaaS Marketing. They recognize that successful B2B marketing hinges on harnessing the power of data science to drive rapid growth and stay ahead of the competition.
19. Echobox ($3.6M)
This company specializes in assisting publishers globally to streamline their processes and enhance performance through newsletter and social media automation.
20. Punchh ($2.2M)
Punchh, a distinguished brand under PAR Technology (NYSE: PAR), stands at the forefront of loyalty, offers, and engagement platforms tailored for restaurants, groceries, retailers, and convenience stores. With a decade-long track record, Punchh has been instrumental in enabling beloved brands worldwide to craft data-centric, contemporary loyalty experiences, transforming anonymous buyers into devoted brand enthusiasts. Leveraging AI-driven strategies, Punchh solutions facilitate personalized, one-to-one marketing campaigns and offers, fostering meaningful connections and significantly elevating customer lifetime value. Trusted by over 280 global enterprises spanning 20 countries, Punchh has become the go-to choose for driving revenue through cutting-edge customer loyalty programs, with prominent clients including Yum! Brands (NYSE: YUM), TGI Friday’s, and Casey’s General Stores (NASDAQ: CASY).
