In the rapidly evolving landscape of modern business, Customer Relationship Management (CRM) solutions have become indispensable tools, empowering enterprises to navigate complex customer interactions, streamline operations, and drive overall growth. As businesses intensify their efforts to cultivate robust customer relationships and optimize operational efficiency, the CRM sector has experienced significant growth and innovation.
The year 2023 marks a pivotal moment for the CRM industry, showcasing the capabilities of top companies that have not only mastered customer engagement but have also achieved substantial revenue milestones. This article unveils the top 25 CRM companies of 2023, offering a comprehensive overview of their offerings, impact, and revenue achievements.
These companies epitomize the transformation of CRM platforms from basic data repositories to strategic assets, providing businesses with actionable insights, automation, and personalized experiences. Recognizing the pivotal role of CRM in enhancing customer satisfaction, retention, and loyalty, organizations are turning to these top players for innovative solutions tailored to diverse industries and business scales.
From established industry leaders to dynamic disruptors, the CRM landscape in 2023 reflects diversity, competition, and transformation. Join us as we delve into the profiles of these leading CRM companies, exploring how they redefine customer engagement, data management, and business success. Whether through cloud-based solutions, AI-powered analytics, or integrative platforms, these companies have reimagined CRM to meet the evolving demands of the modern business world. Through this exploration, we aim to illuminate the strategies and technologies propelling these companies to the forefront of the CRM domain, shaping the present and future of how businesses interact and connect with their customers.
1. Oracle ($42.4B)
Oracle Corporation is a leading developer and marketer in the realm of database software and technology, as well as cloud-engineered systems and enterprise software products, with a particular emphasis on its database management systems brands. Its offerings encompass a comprehensive suite of cloud-based and on-premise software solutions tailored to meet the diverse needs of businesses worldwide.
2. NetSuite ($42.4B)
Established in 1998, Oracle NetSuite stands as the pioneer in cloud technology. Over two decades, NetSuite has been instrumental in equipping businesses with the tools to foster successful growth through enhanced visibility, control, and agility. Initially concentrated on financials and ERP, we now offer a comprehensive integrated solution encompassing inventory management, HR, professional services automation, and omnichannel commerce. Trusted by over 36,000 customers across 217 countries and dependent territories, NetSuite remains at the forefront of empowering businesses worldwide.
3. Salesforce ($30.2B)
Salesforce, Inc. is a renowned American cloud-based software company recognized for its customer relationship management (CRM) services. Their suite of tools enables businesses to identify prospects, seal deals, and enhance customer service levels efficiently.
4. HubSpot ($1.7B)
The HubSpot Service Hub offers a streamlined approach to customer communications, boasting a range of features including a ticketing system, knowledge base, live chat functionalities, one-to-one emails, VOIP tool, video hosting, and automation capabilities.
5. Zendesk ($1.5B)
Zendesk ignited the customer experience revolution in 2007, pioneering online customer service for global businesses. Now, Zendesk stands as the advocate of exceptional service, fueling billions of interactions. It links 100,000+ brands with countless customers through channels like telephony, chat, email, messaging, and social platforms. Rooted in love, Zendesk's products are meticulously crafted. Founded in Copenhagen, nurtured in California, and public in New York, Zendesk employs over 4,000 worldwide. Embrace the journey with Zendesk and redefine customer connections.
6. Thryv ($1.2B)
Thryv Holdings, Inc. is a publicly traded software as a service (SaaS) company renowned for its provision of customer relationship management and online reputation management software tailored specifically for small businesses.
7. Zoho Corporation ($1B)
Zoho provides intelligent software solutions to fuel business growth. Trusted by 90+ million users globally, Zoho's 55+ products empower sales, marketing, support, collaboration, finance, and recruitment. Prioritize your business with Zoho's user-centric approach. Respecting user privacy, Zoho operates ad-free, even in its free products. Based in Austin, Texas, and Chennai, India, Zoho Corporation thrives as a privately-held, profitable company with a global presence.
8. Monday.com ($0.5B)
The monday.com Work OS is a user-friendly low code-no code platform that empowers organizations to effortlessly craft customized work management tools and software applications. Seamlessly linking individuals, processes, and systems, it enables teams to excel across their tasks, fostering transparent business operations. With global offices in Tel Aviv, New York, Miami, Chicago, Denver, London, Warsaw, Sydney, Melbourne, São Paulo, and Tokyo, monday.com caters to diverse business verticals. Trusted by 186,000+ customers spanning 200 industries across 200 countries, the platform is your ultimate solution.
9. Freshworks CRM ($0.49B)
Elevate your business with Freshworks CRM, the leading sales CRM solution. Transform conversations into conversions with Freshsales (formerly Freshworks CRM), offering AI-driven tools for sales forecasting, rapid lead qualification, and targeted prospect engagement. Maximize your conversions today.
10. ClickUp ($547.2M)
Streamline productivity with ClickUp, the comprehensive platform harmonizing teams, tasks, and tools. Experience the future of work with ClickUp, an all-in-one solution replacing multiple apps. Beyond task management, ClickUp integrates documents, reminders, goals, calendars, and an inbox. Tailorable for diverse teams, ClickUp enables universal planning, organizing, and collaboration. Trusted by millions and adopted by 100k+ top-tier companies including Google and Nike, ClickUp revolutionizes work dynamics. Boost efficiency with ClickUp's unified productivity powerhouse.
11. Odoo CRM ($178M)
Odoo, developed by Odoo SA, is a dynamic suite of integrated open-source business applications. With active global community support and a network of partners, Odoo offers customized programming, services, and support. Boasting over 1,500 active members, the community has contributed 4,500+ modules to enhance Odoo. Deployed in 120+ countries by certified partners, the software is frequently installed, with over 1,500 daily downloads. Seamlessly integrated, Odoo Apps like CRM, Sales, Accounting, and more offer comprehensive solutions. As an open-source alternative, Odoo serves as a versatile choice, from POS and e-Commerce to ERP, competing with SAP ERP, Oracle E-Business Suite, and others.
12. Keap ($100M)
Keap is a valuable resource for business owners seeking to gauge their success accurately. Through its comprehensive analytics and reporting features, Keap enables users to track list growth, evaluate email marketing performance, and monitor revenue trends over time. Additionally, Keap serves as a centralized hub for storing all customer contact information and activity, facilitating streamlined management of crucial data.
13. SugarCRM ($60M)
SugarCRM stands as a favored choice among businesses and organizations spanning diverse industries for its robust customer relationship management (CRM) software solutions.
14. Maximizer CRM ($33M)
Maximizer stands out as a prominent brand of customer relationship management (CRM) software, widely favored among brokers and financial investment advisors for its robust capabilities in client and lead tracking. Designed to cater to the needs of entrepreneurs, small to medium businesses, and large corporations alike, Maximizer offers comprehensive contact management solutions to streamline operations and enhance productivity.
15. Teamwork CRM ($31M)
Teamwork.com, the ultimate client-focused project management platform, ensures on-time, on-budget project delivery while enhancing client clarity and profitability tracking. Based in Cork, Ireland, and founded by agency-experienced professionals, Teamwork serves 20,000+ global clients, supported by a 350+ strong team.
16. Pipedrive ($24M)
Established in 2010, Pipedrive propels small business expansion with its user-friendly and impactful sales CRM solution. Presently, over 100,000 global companies trust Pipedrive to optimize their revenue teams. With headquarters in New York and a widespread presence across Europe and the US, Pipedrive is the go-to choice. Supported by notable investors like Vista Equity Partners, Bessemer Venture Partners, Insight Partners, Atomico, and DTCP, Pipedrive is your partner in success.
17. Edrone ($16.6M)
This company specializes in facilitating the growth of e-commerce operations by leveraging cutting-edge technologies and proven techniques. With a track record of serving thousands of clients worldwide, they are dedicated to optimizing e-commerce strategies to drive success in the digital marketplace.
18. Pipeliner CRM ($14M)
This global company is continuously seeking new team members to contribute to the development of Pipeliner CRM while pursuing their own career objectives. With a focus on fostering an entrepreneurial mindset and a dedication to supporting the success of others, they prioritize individuals who are enthusiastic about making a difference in their roles.
19. Insightly ($14M)
Insightly, the modern CRM solution, empowers businesses to cultivate lasting customer connections and accelerate growth. With its user-centric approach, Insightly tailors experiences for various customer-facing roles. It's user-friendly, customizable to your industry, and offers rapid value at a budget-friendly cost. Join the 1.5M+ Insightly users enhancing customer relationships. Founded in 2009 in San Francisco, Insightly boasts $38 million funding from top venture capital firms like Emergence Capital Partners and Cloud Apps Capital Partners.
20. Ontraport ($10M)
This company offers a comprehensive solution for managing sales, marketing, and business processes seamlessly from a single platform. With their powerful pipeline view, users can easily identify hot leads and optimize their time investment effectively. Additionally, they provide automation capabilities to streamline sales and marketing processes, enabling personalized customer journeys at scale with minimal manual intervention.
21. Apptivo ($9.8M)
Apptivo provides an extensive suite of solutions encompassing customer management, sales processes, marketing automation, invoicing, ticketing, project management, lead tracking, and more. Their comprehensive offerings have garnered acclaim from clients worldwide, showcasing their ability to meet diverse business needs effectively.
22. Nutshell ($4.7M)
Nutshell stands as a comprehensive CRM and email marketing platform, catering to B2B enterprises aiming to enhance collaboration and secure more deals. Crafted to suit various users and businesses, Nutshell streamlines teamwork by consolidating sales and marketing tools. With limitless CRM contacts and data storage, customizable reporting, and adept support, every Nutshell subscription delivers value. Seamless integration with popular software like Google Workspace, Microsoft Office, and more, along with mobile apps, ensures flexibility. Established in 2010, Nutshell serves global businesses and has earned recognition for user-friendliness and affordability, consistently being designated a "Leader" in G2's Grid® Report for CRM. Furthermore, Nutshell's addition of Nutshell Marketing empowers users to effortlessly design and send impactful marketing emails and measure engagement within the same tool.
23. Nimble ($2.4M)
Nimble: Your go-to CRM for small business teams on Microsoft 365 or Google Workspace. Seamlessly merging CRM, contact management, social media insights, sales intelligence, pipeline management, and marketing automation into a unified platform, Nimble offers invaluable company and contact insights wherever you work. Simplify your business relationships today.
24. Membrain ($2M)
Membrain holds the belief that the sales profession is not only crucial but also challenging. Recognizing sales as a driving force behind company revenue, they emphasize its pivotal role in sustaining livelihoods. Sales professionals at Membrain are seen as enablers of growth, aiding buyers in enhancing their companies' outcomes and ultimately enriching the lives of many.
25. Orgzit ($69.3K)
Orgzit offers a tailored all-in-one Sales CRM solution designed specifically for manufacturer reps and businesses engaged in B2B sales. With robust enterprise capabilities combined with the flexibility of Excel, Orgzit aids sales, estimation, and service teams in streamlining their entire sales and customer engagement process. Clients utilize Orgzit to manage a wide range of CRM functions, including tracking leads, quotations, orders, projects, invoices, service tickets, sales commissions, and product and pricing catalogs. The transition from scattered spreadsheets to Orgzit's Sales CRM has reportedly doubled productivity for many of its customers.
